“Africa is an incredible breeding ground for solidarity, innovation and creativity. Our mission, as public relations professionals, is to promote this African expertise and talent. It has never been as important to communicate as it is today.”

On the occasion of the launch by Naole Media of the very first White Paper on Public Relations Trends in Francophone Africa in 2021, Seynabou Dia Sall shares, alongside other experts, her vision of public relations for the years to come. In particular: the need to put people back at the heart of our missions and the new roles of responsibility and resilience of organizations.

You can discover the White Paper and the experts’ words here.