Positioning strategy and branding
We analyze your industry and its major challenges(economic, social, societal, and political) and how you interact with your ecosystem in order to identify your differentiating elements within your expertise, therefore positioning you in an increasingly competitive environment.
This (re)positioning strategy requires a reflection around your brand image: to find the balance between the desired image and your audiences’ real perception, by working around the vision and values carried by your organization.
Public Relations - Crisis Communication
We establish a relationship of trust with your target audiences while being a strategic force between you and your environment, thanks to a thorough understanding of the media landscape and a network of Pan-African and international journalists; media interventions, content writing, language elements, advocacy, and lobbying.
Bespoke support in the event of a crisis: development of frontloading processes and crisis management devices, internally and externally. A thorough analysis of the situation, development of dedicated crisis communication plans, and implementation of training in crisis management, as well as media training, tailoring of speeches, and reputation management.
We support the objectives of your internal and external (re)positioning strategy by developing full-circle communication campaigns; we also develop key messaging and creative concepts on public relations platforms (institutional and media), digital communication, and events.
Dans le cadre d’une campagne électorale comme dans le cadre de relations publiques politiques, accompagner les candidats et les élus dans la création d’événements, la direction de campagnes, la déclinaison d’éléments de langage (messages, rhétorique, discours), l’expression publique et médiatique.
We ensure your presence in public debates by creating bespoke political and economic events, in-person and digitally, adapted to your challenges and your ecosystem. We support you on editorial strategy (organization of panels, identification of speakers), communication around the event (partnerships and sponsorship, media and digital relay) as well as the technical and logistical aspects.