Public relations in Africa, or the importance to communicate to promote an African expertise for the world.
Every day, in strategic sectors as varied as finance, health, digital technology, agribusiness, training, energy… many economic, institutional and cultural players commit themselves and decide to put their skills at the service of the continent and its development. Some are carrying out projects, creating companies, others are imagining and setting up high-impact initiatives, promoting the emergence and development of the talents of our continent at the highest level. It is essential to hear, know and recognize these actors of the continent’s transformation, in order to encourage and inspire the greatest number of people.
Global Mind Consulting was born ten years ago from this observation: public relations must contribute to changing the narrative around Africa and allow to highlight African creativity and ingenuity. Armed with the conviction that Africa is an incredible breeding ground for creativity, innovation and transformation, Global Mind Consulting has been accompanying economic and institutional actors in Africa and internationally since 2012, from the elaboration of their positioning strategy to the implementation of their messages. Our objective: to increase the resonance and the impact of their actions.
Thanks to a detailed analysis of the major development issues, economic trends and social and political developments on the continent, our teams offer tailor-made strategic support, adapted to the reality of the ecosystems and environments of the players they advise, whether they are large international groups, public institutions, SMEs, start-ups, foundations or public figures.
To support the positioning and repositioning strategies of these actors, Global Mind Consulting intervenes on subjects of brand content, influence communication, events and works hand in hand with local, pan-African and international media partners. This with a core and specific mission: to promote an African expertise for the world.
Source: Forbes Afrique